Capital Point Marketing Blog

12 Step Website Audit for Banks and Credit Unions

Author: Allison Gibbs

Financial institutions face several unique website design challenges, such as massive content organization, third-party software integrations with the website, and the strictest security demands. If you're thinking of a new website engagement for your bank or credit union, the best way to begin planning and budgeting is to do a thorough audit and analysis of your website.

10 Unique Podcast Ideas for Banks and Credit Unions

Author: Michael Reynolds


Podcasting has recently enjoyed a renewed spike in interest starting in 2014 with the release of Serial. Podcasting originally started to take hold around 2004 after the release of the iPod and enjoyed popularity for a while but leveled off due to friction in subscribing and consuming podcasts.

12 Guidelines for ADA Compliance for Banking Websites

Author: Stephanie Fisher


The Americans with Disabilities Act of 1990 (ADA) sets standards for state and local government services, public accommodations, commercial facilities, and transportation to ensure that individuals with disabilities are able to enjoy reasonable access to services provided by these entities.

Financial Institutions That Have Killer Blogs

Author: Michael Reynolds

When you think of your financial institution's website, you probably think about checking your account balance, finding a branch near you, or maybe looking into a loan. You're looking for information about your finances. You most likely don't think about their blog. Do banks even HAVE blogs?

Banking Product Demand Trends for 2017

Author: Michael Reynolds

As more and more financial institutions shift their advertising spending toward digital, the question often surfaces: "what are people searching for?"

If you are one of the more progressive financial institutions (and I would call that smart) you are likely planning to invest heavily into AdWords, Facebook advertising and other social ad platforms or perhaps you are already doing so.

How is Your Financial Institution Actually Different?

Author: Michael Reynolds


If you line up 10 bank or credit union marketing managers in a row and ask them all what makes their bank different, what do you think the answer will be?

If you said "service" then you win a cookie. Every financial institution in the world says that it's the "customer service" and "the people" that make them different.

So if all financial institutions say the same thing, how are they actually different?

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  • Allison Gibbs
  • Michael Reynolds
  • Stephanie Fisher