Capital Point Marketing Blog

Why You Shouldn't Build Your Bank's Website on WordPress

Author: Allison Gibbs

Just about every modern website is built on a content management system. This allows website managers to edit content, embed images and video, publish articles, and manage data without the need to learn web programming.

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10 Ways To Speed Up Your Banking Website

Author: Michael Reynolds

Users have always demanded fast loading websites. Now, search engines and even social networks are placing more emphasis all the time on website speed. Can your website keep up or do you run the risk of being penalized for slow load times?

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5 Benefits for Your Bank to Have Thoroughly ADA Compliant Website

Author: Stephanie Fisher

 

In our work developing websites for financial institutions, we've navigated the roadmap to ADA compliance for banks and credit unions. We've tackled the nuts and bolts of what compliance means, how to be compliant, and best practices for maintaining compliance. But I noticed a major piece of the puzzle is missing—incentives. What does ADA compliance mean for your bottom line, besides just avoiding a lawsuit or fine?

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Refine Your Bank's AdWords Campaigns with Call Tracking

Author: Michael Reynolds

 

If your bank or credit union is ready to take your AdWords campaigns to the next level, we have one suggestion you may not have tried yet. But before we talk about that, let's go over a couple of basics to refresh our memory on why we want to use Google AdWords in the first place.

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Facebook Advertising Primer for Financial Institutions

Author: Michael Reynolds

Facebook advertising is a cost-effective way to reach out to your customers and potential customers where they live. It may be especially attractive to the financial industry. Here's why:

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Credit Union Website Design & Marketing Tips

Author: Michael Reynolds

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.

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Website Security 101 for Banks and Credit Unions

Author: Michael Reynolds

 

One of the most challenging aspects of maintaining your banks' digital presence is keeping current with website security. Banks and credit unions, and their customers and members, are vulnerable to a host of threats from sophisticated hackers and cyber thieves. Where should you start?

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12 Step Website Audit for Banks and Credit Unions

Author: Allison Gibbs

Financial institutions face several unique website design challenges, such as massive content organization, third-party software integrations with the website, and the strictest security demands. If you're thinking of a new website engagement for your bank or credit union, the best way to begin planning and budgeting is to do a thorough audit and analysis of your website.

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10 Unique Podcast Ideas for Banks and Credit Unions

Author: Michael Reynolds

 

Podcasting has recently enjoyed a renewed spike in interest starting in 2014 with the release of Serial. Podcasting originally started to take hold around 2004 after the release of the iPod and enjoyed popularity for a while but leveled off due to friction in subscribing and consuming podcasts.

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12 Guidelines for ADA Compliance for Banking Websites

Author: Stephanie Fisher

 

The Americans with Disabilities Act of 1990 (ADA) sets standards for state and local government services, public accommodations, commercial facilities, and transportation to ensure that individuals with disabilities are able to enjoy reasonable access to services provided by these entities.

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Authors

  • Allison Gibbs
  • Michael Reynolds
  • Stephanie Fisher