Capital Point Marketing Blog

How to create a bank website RFP [TEMPLATE]

Author: Allison Gibbs

Your boss has given the green light to begin the exploration for new website.

Cue cheers!

Then your boss adds that you have to put together an RFP.

Cue sad trombone.

5 Ways Banks Make Customers Feel Bad and How to Stop

Author: Garrett Curry

Before we go any further, we need to get something straight.

What does "brand" mean? What is branding? You and I have to be on the same page here.

So let's come up with a working definition. This is an ongoing conversation defining what brand is, and I discovered years ago the simplest and most meaningful way to describe it.

Brand is everyone's gut reaction to you.

It's plain and simple. Now, that can come out in a logo, space design and words, but what it comes down to is how people feel about you. What's interesting about that is your brand originates from other people. Good or bad, beautiful or ugly, your brand is your brand. It's either a problem or it's an asset.

Now that we have defined brand, let's talk about what branding is.

Branding is you influencing that gut reaction others have about you.

So let's say the gut reaction people have about your bank or credit union is unremarkable. Well, you could actually do things to make it remarkable. Let's say it's negative. Let's say it's ugly. You are able to influence how people perceive you.

We're going to take one little part of that idea today—words. We will look at the words you use and how those words make others feel—about themselves and about your brand. In particular, we're going to talk about how banking jargon makes your customers and prospects feel bad, stupid, frustrated, bored or annoyed. Let's go.

How to Test Your Bank's Website for ADA Compliance

Author: Michael Reynolds

ADA litigation targeting banking websites is a real concern for the banking industry, including small banks and community credit unions.

Did you know that if your bank or credit union website violates title III of the Americans with Disabilities Act, the Department of Justice may obtain civil penalties of up to $55,000 for the first violation and $110,000 for any subsequent violation? Don't be caught unprepared! Make sure your banking website meets reasonable levels of accessibility compliance. Not only will you reduce your risk and avoid costly litigation—but more importantly, there are many benefits for your customers with a range of disabilities. What can you do? 

Why You Shouldn't Build Your Bank's Website on WordPress

Author: Allison Gibbs

Just about every modern website is built on a content management system. This allows website managers to edit content, embed images and video, publish articles, and manage data without the need to learn web programming.

10 Ways To Speed Up Your Banking Website

Author: Michael Reynolds

Users have always demanded fast loading websites. Now, search engines and even social networks are placing more emphasis all the time on website speed. Can your website keep up or do you run the risk of being penalized for slow load times?

5 Benefits for Your Bank to Have Thoroughly ADA Compliant Website

Author: Stephanie Fisher


In our work developing websites for financial institutions, we've navigated the roadmap to ADA compliance for banks and credit unions. We've tackled the nuts and bolts of what compliance means, how to be compliant, and best practices for maintaining compliance. But I noticed a major piece of the puzzle is missing—incentives. What does ADA compliance mean for your bottom line, besides just avoiding a lawsuit or fine?

Refine Your Bank's AdWords Campaigns with Call Tracking

Author: Michael Reynolds


If your bank or credit union is ready to take your AdWords campaigns to the next level, we have one suggestion you may not have tried yet. But before we talk about that, let's go over a couple of basics to refresh our memory on why we want to use Google AdWords in the first place.

Facebook Advertising Primer for Financial Institutions

Author: Michael Reynolds

Facebook advertising is a cost-effective way to reach out to your customers and potential customers where they live. It may be especially attractive to the financial industry. Here's why:

Credit Union Website Design & Marketing Tips

Author: Michael Reynolds

In today’s market, credit unions are enjoying renewed popularity among consumers due to their membership-driven policies, personal service, and local community ties. Many people are drawn to these features of their local credit unions and are starting with research on the web.

Website Security 101 for Banks and Credit Unions

Author: Michael Reynolds


One of the most challenging aspects of maintaining your banks' digital presence is keeping current with website security. Banks and credit unions, and their customers and members, are vulnerable to a host of threats from sophisticated hackers and cyber thieves. Where should you start?

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  • Allison Gibbs
  • Michael Reynolds
  • Stephanie Fisher